Prior to the triple disasters of March 11, 2011, CMI had already been actively involved working with the Japanese non-profit Table For Two International, and supporting US-based non-profits such as Brad Pitt’s Make It Right Foundation. CMI continues to make efforts to raise awareness for a variety of non-profits within the US, Japan, and around the world.
Unite for Japan – Public Service Announcement (2011)
CMI co-produced this short for the “Unite for Japan” charity campaign spearheaded by Japanese superstar Ken Watanabe. This PSA was used to increase awareness and garner support for the victims of the devastating Tōhoku earthquake and the resulting tsunami and Fukushima nuclear disaster on March 11, 2011.
PSA Participants: (In order of appearance) Ken Watanabe, Jamie Lee Curtis, John Legend, Apolo Ohno, Paula Abdul, Ben Stiller, Johnny Depp, Maggie Q, Ben Affleck, Rob Marshall, Zac Brown, Sharon Lawrence, Masi Oka, Hideki Matsui, Cillian Murphy, and Jonah Hill.
Unite for Japan - Messages of Support (2011)
CMI co-produced this short video featuring actors, athletes, and musicians delivering hand-written messages of support to the people of Japan.
In order of appearance: Aisha Tyler, William Shatner, Jamie Lee Curtis, Apolo Ohno, John Travolta, Jennifer Morrison, John Legend, Katy Perry, Masi Oka, Rob Marshall, Sharon Lawrence, Richard Lewis, Paula Abdul, Hideki Matsui, Steph Song, Amaury Nolasco, Robert Patrick, Maggie Q, Philip Seymour Hoffman, Ayako Fujitani, Jonah Hill, Julian McMahon, Ellen DeGeneres, Mikael Hafstrom, Muramasa Kudo, Cobie Smulders, Jake Shimabukuro, Zoe Saldana, Cillian Murphy, Cameron Diaz, Matt Damon, Charlize Theron, Mark Wahlberg, Leonardo Dicaprio, and Clint
Kizuna311 - From the People of San Francisco (2011)
Conceived within days of the devastating Tōhoku earthquake on March 11, 2011, Ken Watanbe and Kundô Koyama launched the kizuna311 campaign as a way of delivering messages of support to the victims of the triple disasters.
CMI produced several short films featuring concerned citizens in San Francisco and New York, which together with the other kizuna311 videos shot in other countries and within Japan have been viewed over one million times.